In the news
BROAD STREET CYCLES JOINS BICI
Same shops in Victoria and Langford, now backed by Bici. Same trusted team, same service, with deeper support for the local riding community.
“Two great shops, one shared mission: elevating Canadian cycling.”
Malcolm Steenburgh, Co-Founder, CSL Sports
Victoria, BC
BROAD STREET CYCLES
Our flagship on Broad Street continues as a cornerstone of BC cycling. Same team and premium brands, now with more depth and community support.
Langford, BC
JORDIE LUNN BIKE PARK
Right beside Jordie Lunn Bike Park, our Irwin Road location is home to MTB service, rentals, and the demo centre — built by riders, for riders.
Frequently asked questions
What does this merger mean for customers?
You’ll continue to see the same friendly faces, expert service, and premium product selection you’ve come to expect, but now with expanded inventory depth, more product range, and additional community support.
Will Broad Street Cycles keep its name and locations?
Yes. Broad Street Cycles will continue to operate under its own name at its downtown Victoria shop and the Jordie Lunn Bike Park retail and demo centre.
Are any staff changes happening?
No. All existing Broad Street employees have been retained. Customers will see the same team delivering the same expertise and service.
What will happen to Bici?
Bici continues to operate through bici.cc as an e-commerce and performance-focused retailer. This merger strengthens the combined ability of both brands to serve dedicated riders.
How will the cycling community benefit?
CSL Sports is committed to supporting grassroots initiatives, group rides, and events. The merger creates more opportunities for riders of all disciplines to connect and thrive.
Media & Customer Inquiries
CSL Sports Ltd.
info@csl-sports.com
Broad Street Cycles
1419 Broad Street
Victoria, BC
(250) 385-1739
Langford Bike Park
2990 Irwin Road #104
Victoria, BC
(250) 590-2425