Transforming the rider has been the driving ambition of ASSOS of Switzerland since 1976, when Toni Maier set foot in a Zurich wind tunnel to test his radical new design: a bike frame featuring teardrop-shaped tubes and a bullhorn handlebar. The prototype went on to become the world’s first aerodynamic carbon fiber bicycle frame, and more importantly, it served as a catalyst for identifying the real drag-inducing culprit: cycling apparel. Maier recalibrated, set on improving the materials riders were putting on their bodies. He looked at skiing for inspiration, drawn to the race suits being worn by the Swiss national team. He adapted the concept to cycling, developing the first Lycra shorts and anatomical skinsuit in the process. ASSOS was born.