Since 1991, we've been the most innovative cycling company on the planet, pushing the limits of design and performance like nobody's business.

Our bikes are made for speed demons who live for the thrill of going fast. We believe that fast is the only way to ride, and we're here to help our customers set new records, win world championships, and dominate the toughest courses out there.

We're all-in on creating the most epic cycling experiences in the world because we're absolutely obsessed with bikes and the sheer awesomeness they bring to life. From conquering insane mountain climbs to starting a whole new level of fitness through riding, from the rush of racing to the camaraderie of group rides, nothing compares to the sheer exhilaration of pedaling like a maniac. So buckle up and join us for the ride of your life!

We're all about function over form, with a no-holds-barred design process that's all about meeting the rider's wildest needs. Our bikes have crushed stage wins at all the Grand Tours, shattered triathlon world records, snatched Olympic gold medals, and dominated road, trail, track, and cyclocross world championships like nobody's business. 

But despite our insane success, we're still a tight-knit crew, staying true to our core principles and the kickass riders we serve.