After retiring from a 12-year professional cycling career at the end of 2016, former Dutch National Road Champion Iris Slappendel began working on her new apparel brand; IRIS, her first name but also an abbreviation – ‘I Ride In Style’.

After years of collaborating with cycling brands creating designs for them (whilst juggling her professional racing career), Slappendel decided that if she truly wanted to create the perfect cycling apparel brand she would need to own the process from start to finish. In 2017, IRIS was born so Slappendel could have complete control over the materials, the fit and the design to create products that in her eyes didn’t compromise on performance or style.